Black-owned businesses are #struggling, ya’ll. In fact, 40% of them are not expected to survive the pandemic. We used our platform to create a Facebook Live shopping show every Friday through the month of November, showcasing 21 incredible businesses to our 200 million followers before the biggest shopping day of the year: Black Friday.
Featured in:
The Case Study:
We leveraged our page's cover photo as shoppable store windows:
We made Facebook ads for the businesses' products:
Additionally, we created a holiday gift guide, print ads, stickers, and partnered with celebrities and influencers to get the word out and inspire people to #BuyBlack on Black Friday:
NYT Print Ad
Holiday Gift Guide
Stickers
Below are a few of my favorite businesses featured on the show that you can support:
Redoux (vegan skin care)
Brooklyn Tea (100+ teas. highly reco the japanese sencha)
AAKS (handmade, Beyonce-approved bags woven in Ghana)
A Dozen Cousins (pre-seasoned beans and legumes)
Mi Cocina (Denim kitchen ware)
Blk & Bld Coffee (the best coffee. ✌🏽Starbucks)
Fulton Street Books (books by diverse authors)
Thurgood Marshall College Fund (nonprofit helping students of color)